"When you lose games like this it's easy to startthinking too much, overthinking what you should do, what you shouldn't do, rather than just going out there and playing basketball, " Anthony said.
The bottom line is that whenyou find yourself absolutely certain of your view of the market, you might want to startthinking about going the other way.
So when people startthinking about brand encounters that were once considered business as usual as momentous occasions, you know marketers have passed the tipping point.