Venables: When you first auditioned for the role of Riker, you had to read up on Star Trek.

FORBES: Frakes On Meeting Roddenberry, The Riker Beard, His 'Next Gen' Family And Learning To Direct

For a moment you could be star-struck with World Cup winners and British Lions in the team, and when you stand back and look at it, it is a massive deal.

BBC: Six Nations: Tindall leads England as Wood handed debut

You know, when I was talking to the Gold Star families there, there were some widows dating back to World War II, and then there was a young woman who had just had a baby and had just lost her husband.

WHITEHOUSE: Ending the War, Saluting the Troops

Rather, I am here to write about the Star Trek brand and what to look for when you watch this movie relative to this point of view.

FORBES: Three Brand Things To Look For When Watching Star Trek Into Darkness

"The only way I can sum it up is like when you're trying to remember the name of a famous actor or film star and it's on the tip of your tongue, but you just can't get it, " he said.

BBC: Memory-loss Birmingham man's identity plea

And I know we've got a football family here -- I see an outstanding all-star -- all-pro in the audience -- and when you've got your last game you've got to leave it all out there.

WHITEHOUSE: Remarks by the President at a Campaign Event -- Tampa, FL

When it comes to providing five-star hospitality, ask any frequent business traveler and he or she will tell you some of the outstanding examples are provided by Asian airlines and hotels.

CNN: Paths to Top Service