"When you do something negatively in the game, people want to kill you, " Thole said.

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If you look at when they came out with iPad, people worried it was going to kill the Mac.

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"When you have people taken hostage in such large numbers by terrorists with such cold determination and ready to kill those hostages - as they did - Algeria has an approach which to me, as I see it, is the most appropriate because there could be no negotiation, " he told journalists.

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