But what I learned from you here in Iowa in 2008 is other folks may outspend me, folks may write me off, but when you've got ordinary folks pulling together, cutting through the nonsense and focuses on what's important -- when you guys get involved -- you can't be stopped.

WHITEHOUSE: The White House

The brand's mystique got a kick in 2002 when the film Catch Me If You Can showed a svelte Leonardo DiCaprio posing as a Pan Am pilot, surrounded by beautiful women.

FORBES: The Little Airplane That Could

And let me tell you, sometimes when I get -- I went home, I got to see Malia and Sasha, check homework, all that stuff.

WHITEHOUSE: Remarks by the First Lady at a Campaign Event