When you define anything you place it into a neat little box.

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When you define a goal according to this method, you make your plans more real, and you now have a reason to sacrifice the things that are less important to you than your goal.

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"When you're out in front first, you get to define the territory, and CBS was amazingly successful with that, " says Wittenberg University's Matthew Smith, editor of Survivor Lessons: Essays on Communication and Reality Television.

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This is the mindset you must develop and the level of accountability you must assume when deciding to define, live and manage your personal brand.

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When you successfully complete step 2, you can then more effectively and clearly define the roles and responsibilities of those on your team.

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You must define your career strategy with just as much focus as Pepsi does when competing against Coke.

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Define exactly what you need to achieve in each meeting, and stick to an agenda when you arrive.

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