Therefore, she embarked on a nation-wide coast-to-coast hunt for what, how, when and why of social entrepreneurship and engagement.

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Mr Priestland has some interesting things to say about why power relationships shift and what happens when they do, but his call for a return to a better yesterday is too glib to be convincing.

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And why would it want to pile on more austerity when what is needed is a program for economic growth?

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But, when Mr. Burstein laid out his case for why this generation behaves the way that it does and what that likely means for it going forward, my skepticism was soften.

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And why would you consider working for a traditional agency at a time when the very business of what traditional agencies do is being questioned?

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The first paragraph is the who-what-why-where-when facts of the story, and those are easy to get (for journalists) and involve the basics of the breaking news, whatever it is.

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Being willing to reach out and touch people has yielded both great professional opportunities and interpersonal high-jinks, both of which are valuable commodities when it comes to personalizing the online space and creating awareness for who you are, what you do and why anyone should care about that.

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