When Liverpool took the trophy (in 2005), it was hard to take.

BBC: Judge us on honours, says Carrick

It was very hard to take it all seriously when a significant percentage of my pals in the school coffee bar were Paralympians.

BBC: Paralympics: The perils of being a blind athlete

It was hard to believe boasts from Oakley management, especially when the smaller company would have to take on Nike and Adidas for shelf space.

FORBES: About Charles "Chuck" Royce