For brands, all the fuss whenit comes to digital boils down to one big behavioral shift: consumers are talking to each other before they are talking to brands.
The oil, which glows purplish when hot, flows to an adjacent power plant, where itboils water into steam that runs a turbine, and is pumped back to do it all over again.
Maybe now the folks that were never politically involved, but have been suddenly active via the Tea Party, will wake up and realize itboils down to having the right elected officials in place when the votes are being cast and counted.