Whendonecorrectly and transparently, advocates say, third-party ownership is no different from a form of securitization: You unlock some of the equity in your asset and only pay the lender back when you sell up.
While some may scoff at the notion that increasing revenue should always be the top priority, many will see the forest through the trees and realize that better customer engagement via social media will lead to increased revenue whendonecorrectly of course.