At Rebok International a eyes rolled in the marketing suite when ad shop Mcgarrybowen called repeatedly last year.
At Reebok International a few eyes rolled in the marketing suite when ad shop Mcgarrybowen called repeatedly last year.
Crispin was among some 100 agencies that clamored for a shot at a time when ad agencies are scrambling for any morsel in what is perhaps the most severe famine in Madison Avenue history.
When an ad like the lifeguard spot airs in a time slot as high profile as the Super Bowl, and when a publication as prominent as WIRED suggests that space travel is for men, it matters.
We were focusing on a particular category, Investing, when our Ad Sales team emailed about a meeting with an advertiser.
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When the ad units evolve to match the social nature of the communities and communications then the money will flow big.
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When his ad airs on Monday Night Football the phones light up.
Zuckerberg gave no indication when richer ad formats might come out.
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These predictions suggest the upfront could be weaker than last year, when the ad-sales market was tepid, and volume was flat at most of the major broadcast networks.
The variability in the pricing can depend on factors such as when the ad runs, how many ads the advertiser bought and did they buy any pre or post-game ads.
He and others predict that new advertising models could emerge, such as charging a marketer only when an ad drives an in-store purchase, something retailers have been experimenting with and lusting after for a long time.
Thomas says he and his brother had never produced a political ad when Adkins came to them.
People are two to three times more engaged with an ad when your friend is in it.
Our thesis was validated when the same ad agency chairman met the founders.
When an interactive ad shouts out to Tom Cruise's character in the 2002 film Minority Report: "John Anderton, you could use a Guinness!"
It was founded around 271 AD when the Romans withdrew from this region that was then the northernmost part of its declining empire.
And when will the ad network move beyond mobile?
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Settlers started to return during the 9th and 10th centuries AD, when the climate improved again.
Title IX compliance was an issue when he took the AD job thirteen years ago, but not anymore.
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When asked about the ad, Ken Mehlman, the chair of the Republican National Committee, initially said he didn't see the racial overtones.
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When I talk to ad directors and copywriters about Facebook as a creative platform, the question I get is Why are the ads so small?
Traditional advertising agencies are quickly catching up to and, in some cases, outpacing specialty ad shops when it comes to digital and direct marketing capabilities.
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You can imagine the surprise we got 26 years later when Microsoft premiered an ad featuring the now-CEO during its Windows Phone 8 event.
Because people are paying attention directly to an image when they see the ad, which is directly related to the ad, it gets strong response, Everingham says.
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When TransCanada screened an ad in favour of the pipeline during a match of the beloved local American football team, the University of Nebraska's Cornhuskers, the crowd booed.
Given the record audiences for each of the last three championships, CBS is likely to charge even more per ad spot when it hosts the Super Bowl next year.
Mr. Ulukaya: I was always so surprised that there was no quality yogurt in the U.S., and I was sitting in my office one day when I saw an ad saying that this old yogurt plant was for sale.
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When it bought the ad network DoubleClick, though, in 2007 to compete in display advertising, it decided to switch to the DoubleClick cookie style, which was to drop cookies on the computers of anyone who visited a website (not just those who clicked on ads).
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