AOL, of course, has survived many threats before, including the rise of the web itself when AOL was a proprietary service that offered no way of jumping on board the Net.

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Through the updated Open Graph (the API tool other websites and application developers use to talk to Facebook), Facebook is now collecting a magnitude more information on people using the service, potentially when they are browsing the web outside of Facebook, but with sites that themselves talk to Facebook.

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His main service aims to reduce "shopping cart abandonment" (that sad occurrence when visitors to a Web site leave before completing a purchase).

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