However, that's not something we're used to seeing in the automotive world, where each new model year is typically such a minor step forward that without the addition of new creases or wings to the body, bigger wheels and more boisterous badges on the trunk, you'd hardly spot the improvements.

ENGADGET

Which would you rather attach to your company: A new set of wheels to help shift gears with incremental improvements, or a set of wings that elevates performance by addressing the threats and opportunities of an interconnected and morally interdependent world?

FORBES: Leaders Need Wings, Not Wheels: The Profound Difference Between Elevating and Shifting Behavior