This year he became the first non-American to be featured individually on the iconic Wheaties box.
Two and a half million listeners, the producer says, which causes me to burp up my Wheaties.
General Mills is putting the Wal- Mart FLW Tour's angler of the year on a Wheaties box this fall.
The laws were meant to apply to commercial uses--that's why General Mills needs permission to put Michael Jordan on Wheaties boxes.
Teammates and fans may welcome him back quickly, but the Wheaties Box?
That's a no-brainer, like placing Tiger Woods on a Wheaties box.
Bruce Jenner, 1976 decathlon winner and Wheaties-box legend, reaped millions giving motivational speeches, sports-commentating and hawking products for world-beating companies like General Mills, Visa, Coca Cola and Merck.
The price of Wheaties is not enough of a shared experience, and too variable due to all sorts of extraneous factors, to be used as a benchmark for anything.
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The one from Sam Gordon, the 9-year old football sensation who first gained attention on YouTube for her spectacular play in tackle football against boys in her hometown in Utah, and who then became the first female football player on a Wheaties box.
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In NBC's telling, it's all about Michael Phelps and Ryan Lochte, about American gymnasts and swimmers, and soon enough about American track stars and, ultimately, about crowning the few who will grace the Wheaties box, who will sell us Subway sandwiches and Gatorade, Nike sneakers and Snickers chocolate bars.
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