However, the launch coincided with a push on Twitter by Google to get people thinking about what they would do if they had a pair of the augmented reality spectacles.

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" As for what Google and AdMob are going to do about it, Hamoui would only say that they're going to be "speaking to Apple to express our concerns about the impact of these terms.

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This, he said, had prompted Google to submit a formal proposal to the Commission about what it would do to change the way it operated.

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So even if Google and Apple do to Smart TV what they did to Smartphones, Roku would hardly be irrelevant.

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