"The commercial is an utterly offensive, childishly obvious attempt to resuscitate a badly battered reputation for purely commercial purposes with what I'm sure somebody imagines to be one 'bold stroke, '" says Martin Puris, a longtime ad agency executive who is now CEO of Engine USA, an integrated communications company in New York.

FORBES: Reputation Management

My interest was not so much what you can learn about somebody as how they react when you actually confront them with what you found.

FORBES: Confessions of a Digital Lurker

So how do you square that just, you know, his record using somebody else's tactics with what he said this morning?

WHITEHOUSE: Press Briefing by Deputy Press Secretary Bill Burton

Nobody wanted to take me because probably they knew what a slave will be doing, so they need somebody with physical ability, and I was a young child.

CENTERFORSECURITYPOLICY: simon_deng

And I think what we saw from Mitt Romney the other night at the debate was somebody who was not only uncertain but uncomfortable with his own positions on issues.

WHITEHOUSE: The White House