He wants us to re-learn the distinction between what we need, in order to lead a good life, and what we simply want.

BBC: Should we forget about growth?

But we need leaders in business and public life who challenge us do what we thought was impossible, who stir our souls, captivate our imaginations, and elicit the kind of bravery Armstrong showed when he took those first magnificent steps.

FORBES: My Dinner With Neil Armstrong

When you consider the real implications this can have for a child's immediate and future health, it is clear we need to do what we can to protect children and give them the best start in life.

BBC: Cigarettes displayed in cabinet