But this is what star CEOs of important publicly-traded companies are supposed to do.
"What Star Wars is to film and what Harry Potter is to fantasy books, Halo is to the gaming industry, " he said.
And, of course, I've seen first-hand what a star performer his strategy has been over the past three years.
What makes Star Wars unique is less about its ubiquitousness, or the amount of mileage fans can get out of the series, and more about the consistently enthusiastic response the franchise elicits.
"You have to first tell your people what is not going to change -- define in your company what the North Star is to give a sense of security and reassurance, " counsels Mahindra.
In his paper, Bidwell references the work of Harvard Business School professor Boris Groysberg, who published a well-received book two years ago about what happens to star investment analysts when they switch firms.
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Frakes: When I first auditioned, I had no idea what a cultural phenomenon Star Trek was.
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And it seems pretty clear what role the rising star really wants to play: techie producer.
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What high-school star fielding offers will be eager to play basketball at the school?
What enabled the pop star to rise to fame initially will be the thing that can bring her back again.
Allagash's Resurgam, star of what they call the Coolship series of lambic-style beers, is clean and tart with an effervescent strawberry finish.
But all the reformers want is for the teaching profession to copy what firms like North Star have been doing for years.
And when they aimed at Sirius they could see the dim white-dwarf which orbits what is the brightest star in the night sky.
That's exactly what happened to Toronto star Jose Bautista last season.
But before saddling Kauto Star in what turned out to be his scintillatingly successful first run in a three-mile steeplechase at Haydock, Paul Nicholls did just that.
Look at the pool of talent at Disney, look at the Pixar writing and productions, look at the Marvel films, and imagine all of that talent being provided additional benefits of access to the newest Lucasfilms technology and ideas, and then imagine what kind of new Star Wars movie trilogies will be spawned from all of that.
What does your connection with Star Trek mean to you, and how has that connection changed your life?
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What this lookalike of a Star Wars battle station has to do with Tokyo's past is a mystery.
But like it or not, she is a pop star - so what is her new life like?
What is interesting about this star is that it is a former red giant, a so-called "hot B subdwarf".
And I think you saw what Disney just paid for Star Wars .
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Every small child wants to be a pop star, but what do you do if you are grown-up, tone-deaf with as much rhythm as a bowl of apples?
This democratic informality eschews the star system for what the principals speak of as "normality" and "restraint, " qualities notably absent in today's culture, although no one could call their buildings understated.
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What does this mean for Star Wars video games?
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What do these new Five-Star hotels, restaurants and spas have in common?
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There is no denying the quality of the facilities at the Broadmoor, but this is not what makes it a 5-Star, or a Hotel I Love.
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