It's about people needing to know what sort of person he is.
Whether it's the fact that he (yes, or she) can identify a Dodge Charger just by the sound of its engine or avoids Jiffy-Lube at all costs, the items on this list will help you get a handle on what sort of person you're dealing with.
Perhaps the hardest thing for Mr Obama to accept about Reagan is that Americans warmed to him not just because of what he did but also because of the sort of person he was.
It seems ominously consistent, moreover, with the sort of person who just might have done what it has been alleged Kerry did in order to secure undeserved medals in Vietnam and a trip home after only four-and-a-half months of his year-long tour of duty: manufacturing recommendations for decorations and end-running other officers who declined to approve them.
There's also a Facebook award you can score when you link your Facebook account, if you're the sort of person who needs to tell the world what you're reading.
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"We have a very good sense of what sort of signal we need to deliver to give an animal or a person the sense they are spinning in a certain direction, " Della Santina says.
It would also go to that person's electronic medical folder, where the computer works out what sort of drugs to subscribe based on medical history, other medications taken and so on.
In an era of interactive television cables, the growth of computer checking and check-out counters, of security systems and telephones, all lodged together in computers, it would be relatively easy at some point to give a profile of a person and tell what they buy in a store, what kind of food they like, what sort of television programs they watch.
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