Oakley recently launched Airwave - ski goggles with built-in sensors which provide information on an in-built screen about an owner's speed, the size of their jumps and what music theyare listening to.
And Mr Cable also wants investors (and the rest of us) to have slightly simpler and clearer information about both the size of executives' pay and their incentives (what theyare being rewarded for).
But quite apart from that not being what will happen (they are already calling for a programme the size of the weather prediction business, supercomputers and all) and thus much more money than that will be wasted, the programme itself will introduce horrible uncertainty into the system.
In the US, HTC talks to carriers to find out what technologies (such as chipsets, displays and radios) they want to enable, as well as learning whatsize, appearance, feeling and functions their customers are asking for.