So if we cannot call it "The Bloomberg Speech" what should it be?
But the truly creative and destructive forces of the cloud are also beginning to take hold on the customer side in the form of fresh thinking about what IT should be and what it can achieve, new products and services and business models made possible by and those freed-up IT dollars, and new ideas unlocked by those innovative approaches.
It was an attempt to demonstrate what language could be, not what it should be.
And when it comes to considering military options, this President will always be mindful of what the mission, should it be engaged, what it entails, the risks that it poses to our men and women in uniform, and its likelihood of having the kind of impact that we set out for it to have.
This is the time to define an experience, what it should be, what it should feel like, what it should evoke.
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So it is that the Queen's Speech will include plans for a new law specifically aimed at judges who remain unconvinced, as Mrs May puts it, "that the law is what Parliament says it is, not what they think it should be".
Everything begins with measuring and understanding the gap between what the experience is and what it should be.
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The dissenting justices made the point that their duty is to determine what the law is now, not what it should be in the future.
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The Bush administration and Congress have agreed that the federal government should have a role, but they are at odds over what it should be.
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"In some senses, it is exactly what you should be basing it on over time, because we're not meteorologists and apart from the things we get told, the things going on around us are going to provide more of a steer, " he added.
And the UK press currently monitors Twitter to see what it should be writing about.
The current rice crop (farmers grow two a year) is half what it should be.
And that's what it should be about, and I have a lot of faith in the people.
On some occasions. the figure was double what it should be at Gloucester Royal and Cheltenham General.
Although it has changed in recent years, there are still big questions about what it should be doing.
Give me 5 years and I'd turn it around and get it doing what it should be doing!!!!!!!!
Labour have said they support a benefit cap in principle but will not say what it should be.
John McCain argued more over who was better equipped to change government than over what size it should be.
Or they have put forward a utopian view of what it should be.
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It's not too hard to figure out that oversight of those contracts has not kept pace with what it should be.
"After the Cotto fight I realized my defense wasn't what it should be and I had to hone my skills, " Mayweather said.
But most importantly, Amex finally finally finally frames prepaid for what it should be, a checking account replacement, instead of a glorified gift-card.
We had not represented ourselves or the Welsh jersey for what it should be and I think you're going to see a different side this time.
"Staffing for these crashes is not what it should be, " said Steve Vaccaro, an attorney with Rankin and Taylor, a law firm specializing in cases involving bicycling accidents.
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But Europeans do not agree over what it should be.
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Labour have said they would support the idea, in principle, of a cap on total benefit payouts while giving no details of what level it should be set at.
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Instead, it argues it should be "renewed" in what it says would be a far less costly form.
But, rather than ask who caused it, we should be asking what caused it.
It challenged notions of what black music should be, and it had a familiar edge for rock fans.
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