But adding knowledge about dogs, hyenas and other species to what is already known about people should help to illuminate exactly what, biologically, personality is for, and also how it has evolved.
"I bring the knowledge of how a business should run according to Western standards -- specifically, how finance departments are structured, the typical financial reports that should be produced each month and what measurements they should be watching to help them gauge their success, " he told CNN.
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But increasing what you can do does not help you decide what you should do.
Mental accounts, it turns out, are often restraints we place on ourselves to keep us from doing what we shouldn't, and to help us do what we should.
Correctly done, they should help to indicate what could work, what would not, and what the financial and environmental costs might be.
Lovearth.com should help us remember what an incredible planet we inhabit.
What we should do are subsidize and help and give tax breaks to companies that are investing here, that bring jobs back from overseas, high-tech manufacturers like Intel.
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The Royal National Institute of the Blind (RNIB) - which had a hand in developing the guidelines - says PAS 78 should help to clarify what is required.
We want to make it a little easier on you all -- not just tell you what to do and what you should look like, but help you with some resources so that it doesn't feel so impossible.
We think it is far too early to claim that RIG will profit from this incident, but the insurance policy did what it was intended for and should help RIG deal with costs arising from the Deepwater Horizon, both legal and otherwise.
People will support what they help to create much more enthusiastically than when told what they should or must do.
What do you believe should be done to help even out the playing field for women in the workforce?
Which is, presumably, what the self-help book market should do to itself.
By reimagining what these jobs should look like we can help ensure that more young people find meaningful work building a more sustainable and resilient economy.
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Instructions should anticipate what people want to do and help them do it.
In the face of all these challenges, what sort of metrics should executives focus on to help drive great experiences for customers?
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"What provisions help push it over the goal line should be in, " Baucus adds.
And it says there should be clearer guidance for parents about what help is available for dyslexia.
"Congress should be focused on what it can do to help the people who need help in this crisis and on coming up with creative ways to stimulate the economy, " he says.
Search engines should also take steps to help parents limit what their children can look at and display links on their home pages to sites that can provide advice.
With Cyber Monday deals also spread over three days, we expect the traffic to keep growing steadily over the period and help the company sustain its growth in what should be a blockbuster holiday season.
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And so, if Republicans want to be helpful, if they really want to move forward and put people back to work, what they should be thinking about is, how do we help state and local governments and how do we help the construction industry.
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Instead of worrying about who will replace Derek Jeter and his numerous intangibles, every ball player on the Yankees should be asking themselves what little things they could do to help the ball club win.
Mira has developed software that acts as a "co-pilot" which, with the help of a digital map, knows what speed they should be travelling to make it round a bend.
His mantra should have been: What's past is past, but God help any players guilty of future wrongdoing.
If someone wants to build a company that does X, the founder should have a clear idea of what kind of financing and relationships will help her get there.
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Mr and Mrs Simons' family said any donations made at their joint funeral should go to help other childless couples as "this is what Ross and Clare would have wanted".
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Some Microsoft allies argue that Surface could help spur innovation, by setting expectations for what new tablets computers should be.
But they got some help from El Tri, which blew numerous chances, including what should have been a couple of gimmes for Hernandez.
"Not every woman has what I have, so if I could do something to help them that should also be my duty, " she said.
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