Even if you are not in a client-facing role, you always have stakeholders, and you might assume you know what they want.

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Craft what Peter Guber calls a purposeful narrative where they can see a role they want in the story you tell, reshaping it to make it their own to share with others.

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Always remember that you love what you do and your role is to persuade others to love your business, too, and, therefore, to want to work with you.

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