"But we need to make sure, in the UK, we are producing raw materials for what has been - despite the weather - a fantastically successful sector, " he said.

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That basic idea of looking at the waste products as the source of raw materials is the what on earth.

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So you look at where do the raw materials come from, what's the energy used to make them, how much pollution was generated, how did they get from the factory to the distribution center to the store.

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What should be the future strategy for multinational firms trying to take in this Chinese wave of raw materials imports and low-cost manufacturing and sourcing in Africa?

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