When things turned sour in 2008, he explained, all businesses had to consider what path they should take going forward.

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"It's probably going to take a few years for her to realise what path she is on, " Mr Okade said.

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And he has a crucial role in persuading both members and the public about what he believes is the right path to take.

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Rahim Kanani: And in that vein, what steps do we need to take as a society to place impact investing on precisely this path?

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And before you do any of this, take my Career Path Self-Assessment to learn more about who you are and what you stand for, in an intimate way.

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