What really drove Apple was the uniqueness of its products which it could then sell at huge margins, far beyond what more mortal companies can charge for their humble offerings.

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Still, what is a mere mortal to do in the face of seven weddings?

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Does any mortal human know what an "SNS account" is?

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The real question is how did Twitter, with 7x fewer users than Facebook, so easily double Facebookon that important metric this year when both management teams equally saw the way the world was moving long before us mortal folks realized what was going on?

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What remains to be seen is whether he has inflicted a mortal wound on himself.

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And when we are about to shuffle off this mortal coil, we want to be able to say what we did in life made a difference.

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Nobody wants to die--but what if you could pay the piper with cash, instead of your mortal soul?

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Thus does Wayne come -- ever so slowly -- to his own awareness of what he must do, and how he must do it as a mere mortal, devoid of superpowers.

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What truly provoked him, and what filtered into his stories, was not so much misogyny as a more basic, mortal panic at gazing into the face of the unknown.

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