The more winemakers in a single region try to focus on what makes them different from each other, the less fun winemaking is for them and, ultimately, the wine drinker.

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The really interesting questions include not just what nicotine (80% of those who try it will become addicted) shares with gambling (where, according to a 2006 survey of gambling in Oregon only 1.0% who gamble might have a problem with excessive gambling), but what makes them such different experiences with such different potentials.

FORBES: Neurobiology Says Diversify Your Pleasures or Risk Addiction