Or at least that is what Justin King, chief executive of Sainsbury's, tells me.
So what has the one-time usurper king of late night TV been up to lately?
Earlier this year, everybody on the Internet knew that USA Today had reported that somebody had asked Mariah Carey what she thought of the death of King Hussein of Jordan.
What if your years of managing a Burger King in high school counted toward credit for a business degree in human resources?
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"How can you reconcile what King Abdullah says about democracy and the rule of law, and what is happening to freedom of speech, " he asked.
"I don't know what make of it, " Chase told King.
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But the outgoing Governor of the Bank of England, Sir Mervyn King, believes that such financial engineering would improve the prospects for what he sees as a liberation of RBS back into the private sector.
"The greatest living explorer" according to the Guinness World of Records, the undisputed king of narrow escapes, reflects on his life at the edge of reason -- and what it's like to lose your fingers to frostbite.
But it's tough to predict what he can do against Federer because Roger is the king of the grass.
Such an attitude which relies more and more on an easy, comfortable life, and on what cannot be avoided, remind me of Dedalo who obeys king Minosse, and afterewards becomes his victim.
King said he decided he would have no part of what he believed was about to happen.
What set spark to tinder was the abdication of Spain's King Ferdinand VII, after a French invasion in 1808.
Extra CCTV cameras started to appear across town and everyone wondered what it would be like to live and study alongside the future King of England.
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Many Thais will squirm at what follows, and will prefer the fairy-tale version of the king's story.
By moving beyond touch, Samsung may well have preempted what Apple felt was its own special territory and usurped its role as king of the interface, which is no mean feat.
These kids might also have what's known as developmental coordination disorder, says Bryan King, director of psychiatry at Seattle Children's Hospital and a member of the group working on updating the DSM's developmental disorders section.
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And it's interesting, you talked about in your book an exercise that you did in school where you were asked to go through - what was it - King Lear and one other play to look for all of the references to blindness and eyes.
On top of my list of what to discuss was, not surprisingly, his approach to King Fahd.
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What many people forget is that in the final year of his life, King was planning the Poor People's Campaign, looking to focus the nation on its poorest citizens.
Knowing what we now know, we can see that 1976 offered a king's feast of opportunities to change the world and get rich.
Ms. KING: Well, it's - people are becoming more aware of what an ecosystem is and the importance of it interacting, the creatures and people and plants and the land and water interacting with each other.
The king granted Mr Samak an audience over the weekend but no details have emerged of what was said.
The bodies of Michael and Thelma King of South Carolina were discovered Friday at their oceanfront residence in Cupecoy, in what St.
Brewer and pub owner Greene King reported a rise in annual profits despite facing what it said was an "unprecedented set of challenges".
Since taking office in May 2010, the U.K. Chancellor of the Exchequer has followed to the letter what the current Governor, Sir Mervyn King, has called a "textbook response" to the financial crisis.
"What you see happening here tonight is the down payment of the fulfillment of dream of Martin Luther King, " he said.
The King is viewed by most Thais as a symbol of stability and a unifying force in what has often been a politically divided country.
And what about the many courageous civil rights leaders who seemingly came out of nowhere: People like Martin Luther King and Rosa Parks.
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