First, what is the market you are attacking, and how is your product different from your competitors'?
Above all, avoid self-sabotaging behavior that you may not even be aware of, like blaming others rather than taking responsibility for all decisions, or not charging what your product or service is worth, due to lack of current market information or a personal bias.
In one sentence, what is the end result of your service or product?
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What is the competitive landscape for your idea or product?
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One example is the business need to find out what is being said about your products across the internet via product reviews and comments in places like Amazon or other rating locations.
The market validation process is iterative: what you know about the market informs your product, and vice versa.
This means that if you start building your product before you know exactly what it is supposed to be, and you do this in a way that gets you customer feedback at low cost, you can get to your goal faster, more accurately, and in less time.
Instead, find out what problems the perspective client is having, and talk about how your product can be the solution they need.
Pay attention to the market trends for the companies in your portfolio and make sure that they have strong, effective responses to market shrinkage or product commoditization or your investment is ultimately what will shrink in value.
Within the market you serve, outside of a product or service that you profit from, what is your greater contribution?
What we care about is that we, the consumers of your high-priced product from a company that has worked to earn user trust, have a product we can rely on.
The biggest reason is case studies (aka success stories) bridge the gap between what your product does and how people actually use it.
Give them tools (viral elements are key here) that allow them to quickly and easily share your product and a consistent message about who you are and what your vision is.
Understanding what words or terms your customers use when they talk about you or your product or service is a critical component of SEO.
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