OK, I'm just going to tell you what the name of the website is and then you can decide why people might be concerned.

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You know, on any visa application that you make to the Middle East, they want to know what your father's name is so that, you know, there's a million Mohammeds.

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While the Senate, the House and the President are letting us hurtle to the fiscal cliff and we are held in suspense as to what the tax law will be, she is introducing legislation to change the name of a type of IRA. You know how the IRAs that allow you to accumulate income that is never taxed are called Roth IRAs.

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The way you need to think about it is what is the experience your customers are left with when you take the name away?

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Part of what you are paying extra for there is the trusted Pimco brand name.

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" A favorite quotation helps keep him grounded: "Your name might get the door opened for you, but it is really what you do in the room that counts.

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And at the end of the day, saves are saves, no matter where you get them or what name is attached.

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Name the price and where you buy it, and every single brand, and this is what astounds me, is that the off-pricers are eating business, you know, left and right from the regular pricers.

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