Often it seems as if the only social marketing that matters is what happens on Facebook.
What the HD-DVD Marketing Groups stance is on 1080i vs 1080p and why there isn't a big 1080p push just yet.
ENGADGET: Interview with HD-DVD Promotions Group - HD Issues HD
For example, an online service provider who is having trouble growing its subscriber base might focus on instrumenting their marketing platforms to figure out what types of marketing is attracting the best customers.
This viral marketing is what corporate and political campaigns increasingly thrive on, and today it's mostly free.
WSJ: Andy Kessler: When Will Social Media Elect a President?
Doing what you do in traditional marketing, but on social channels is not going to work.
FORBES: Connecting marketers to the Forbes audience. What is this?
Not as a diss on what Todd is saying, but I hear this marketing-speak all the time and very few understand how to serve the reader, serve the customer, with information that delivers true value.
FORBES: 5 Customer-Focused Questions To Guide Your Content Marketing
What we can all do as digital, social and marketing professionals is to work on making those bumps as minimal as possible by thinking twice before we act, and considering the role of real-time within our broader strategy.
From a more commercial angle, publishers will need greater clarity on what is deemed by Apple as acceptable when it comes to marketing apps.
Whereas Boards, CEOs, CMOs and corporate marketers are fairly adept at judging and managing the value, efficacy and quality of conventional marketing and media strategies, because they are essentially uncertain about what is going on in social media they can be easily led astray.
No what I am referring to is that two word phrase that is surely on the agenda of many a marketing meeting from sea to shining sea.
The goal, according to Tumblr Editor in Chief Chris Mohney, is to demonstrate what people are doing on Tumblr, and to do it outside the bounds of traditional marketing.
FORBES: Tumblr Brings Its Quirky, Fun, Serious, Goofy Style to the Conventions and Beyond
Sales and marketing focus on their own tasks and are, intentionally or unintentionally, unaware of what the other is doing or trying to achieve.
"The program is done to help educate them on what sales and trading is all about, " says Deborah Korb, the company's Campus Marketing Manager for North America.
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