But a student is what he is, at St Gallen university, and one of the team handling the logistics of what claims to be the world's longest-running student-run management conference.

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"At the lowest tactical level they are very good, it's the bigger pieces now, ensuring that they've got the capability to service all their vehicles, and get the spares systems up and running, the logistics up and running, to keep what is a huge army on the road and in the fight, " he said.

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But what's needed most, particularly in Africa, is better logistics.

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Step three requires more than simply understanding what the business does, it requires understanding what the business is and how to manage all aspects of it, including sales, marketing, accounting, logistics, management, HR, etc.

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