Whatis most intriguing about this growing penchant for gamingis that brands, employers and even governments are using it to encourage and motivate people to act.
Itis true in much of what he speaks of as difficulties of developers competing in the gaming market, especially with so many games that are time sinks.
The system works well at whatit does, which is to create a simultaneous match of thousands of people at once that is less subject to gaming than the old method.