"For Ian, innovation and disruption is a concept he has mastered- he is able to instinctively identify the opportunities for growth and improvement that exist in the digital music space better than anyone I have ever met and he knows whatittakes to win, " said Luke Wood.
It's not a question that people ask as often as they do, say, whatittakes to be a top model or chef, but more people may be posing it now than ever before.
"It is my goal to play for England again but I've been out for two years and I wouldn't ever to want to come across as that guy who would assume he's got whatittakes to play, " he said.