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What word does the annual report neglect to mention?
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And, Guy, what does the change in that one word mean for British citizens?
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Peter Williams , of the Surrey Police Authority, does not even accept the word "outsourcing" for what they are considering.
BBC: The private life of a police force
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In fact, what he does is so personalized that he redefines the word bespoke.
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You need to identify exactly what it is that you do as a business and you need to capture it and encapsulate it in a quick, easy and memorable soundbite, because you rely on people to spread the word of what your business does in order to get more business.
BBC: Viewpoint: Should we do away with privacy?
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Ironically, given that he first won over so many independents by speaking his mind, the case for Mr McCain comes down to a piece of artifice: vote for him on the assumption that he does not believe a word of what he has been saying.
ECONOMIST: The presidential election
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What makes this exercise even funnier is the fact that the word "literally" does not appear once--literally!
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