This argument about color preferences is what Palmer studies in the Berkeley Color Project.

CNN: Is 'red' the same to all creatures?

Here it is in real living color and is what happens when a reported half of the shares in the public float are shorted.

FORBES: Groupon Caught In The Mother Of All Short Squeezes

That first assessment of what your business is worth will color your valuation in later financing rounds.

FORBES: When Growth Dreams And Investors Collide

Start with that in mind--everything is included, you can see things in color and see what's right and wrong.

FORBES: Magazine Article

Xerox claims that its printers, which can crank out 80 pages a minute, can target specific areas of a page for color printing using a material that is cheaper than what is used in standard laser printers.

FORBES: Magazine Article

There are members of the communities of color who have accepted the notion that this is what they need to be safe in their community.

NPR: The Difficulties Of Proving Racial Profiling

He mentioned tradeoffs like battery life and color and resolution when clearly what those of us in the large-screen camp want is size.

FORBES: Apple Earnings Analysis Live! More Cash for Shareholders but Where to From Here?

Once the finer details of the infographics are in place, the final step is to remix color schemes to see what works best.

FORBES: The Making of an Infographic: The Content Grid v2

Since every isotope that spews gamma or X rays or charged particles does so in a unique way--an atomic fingerprint, of sorts--the color and intensity of the flash tells the detector which isotope is present and in what quantity.

FORBES: Stopping Porta-Nukes

The thing that made Marina B designs groundbreaking in its time and what makes them a product of the modern era is the use of color. 18k yellow and black gold is matched with an array of colored gemstones.

FORBES: Marina B Jewelry Returns