While Chichi (and expensive) hedge funds make for fun cocktail chatter, what's really sexy is making--and keeping--some serious money and not getting stressed about it.
The industry has opposed the idea of defining serving size by fluid ounces of pure alcohol or as 12 ounces of beer, 5 ounces of wine or 1.5 ounces of 80-proof liquor on the grounds that you may get more than 1.5 ounces of liquor in a cocktail depending on what else is in the drink and the accuracy of the bartender.
Mixologists, on the other hand, can leverage the control panel to customize cocktail recipes, manage dispensers and even read reports of what drinks were made and how much of which ingredients were used.