What car company would try to invent a future that included shared usage of significantly fewer cars?
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Mark Eskeldson, author of What Car Dealers Don't Want You to Know, says Holbrook almost fell for a classic.
Motoring journalist Iain Reid of What Car? magazine said part of the reason behind R-R's success lay in its product range.
It is also less than a third of what car makers have spent on Super Bowl ads over the same period.
The What Car? calculator attempts to factor in different driving styles to help drivers work out how much money they are spending on fuel.
"The driving force has been that they are now producing cars that cater to European tastes and offer extremely good value and quality, " according to Chas Hallett, editor-in-chief of What Car?
Bigger differences were seen with the Mini 1.6D Cooper, the Volkswagen Golf 1.6 TDI 105 Bluemotion and the Peugeot 3008 Hybrid4, which all promise to deliver between 70mpg and 75mpg, while the What Car? test figures ranged from 46mpg to 53mpg.
"We would urge you to call the Road Policing Unit direct on 0116 248 2017, leave a message and include as much information as you can, such as the person's name, what car they drive, where they live and where and when they could be caught drink driving, " she said.
When a customer wants to lease a car, the financier (usually the carmaker's finance arm) estimates what the car will be worth when it comes back in three years.
If you do your homework online, you know about what the car should cost.
It is based loosely on what the car maker does with Lufthansa in Germany.
It was an easy decision (on tyres) in this last session and you could see what the car could do.
Your eureka moment lies in realizing that you can do the reverse of what the car companies have been doing.
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Five Days Later: What the car forsakes in the backseat it makes up for in a spacious front seat and trunk space.
"What your car really does to the gallon is top of the agenda of every motorist, or indeed every car buyer, " said Mr Hallett.
That leads to the second lesson: no matter what a car firm's other global strengths, it is hard to make good money these days without succeeding in America.
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What other car technology should we be watching for?
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None of those cars does what this car does.
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And that's exactly what this car is.
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Assisted by the liquidity provided by the car giants, what started as a car-industry supplier could become a market for trading all sorts of commodities online.
Instead of spending a loathsome afternoon with a salesman, customers of Auto-by-Tel, the leading Internet car-buying service, simply tell the service what kind of car they want, and wait for nearby dealerships to make their best offer.
How it stacks up depends as much on your family size, your motoring desires and what you actually need in a car versus what you might want.
Apparently Detroit is taking a page from foreign competitors and actually letting customers choose what they want in their car, not what is easiest at the factory.
These policies should cover the difference between what an owner originally paid for a car, and what it was worth by the time it was damaged or stolen.
Mr Lutz believes he has an innate understanding of what makes a car cool.
What if your car could sense road conditions and traffic problems that are out of your sight?
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To his credit, Dietrich has tried to set realistic expectations about what the flying car can and cannot do.
What I noticed was that no matter how much money they were making, what kind of car they drove, etc.
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So if I want to be in Asia, what does this car need to do in order to be in Asia?
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