Though that phone is now affixed to our kitchen wall, I honestly couldn't tell you what brand it is or which company made it.
The idea is if you are clear and define what your brand is, it should be clear everywhere.
Berkshire knows what the Buffett brand is and what it represents.
Right now, I don't care what brand it is, I just go for what is the cheapest.
He is the one who created the brand and made it into what it is today (with a little help from his 500 million friends).
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Alas, the Coca-Cola brand is not what it once was-its value has declined 4% annually over the past four years, and the stock has seen a corresponding 9% decline.
Alas, the Coca-Cola brand is not what it once was--its value has declined 4% annually over the past four years, and the stock has seen a corresponding 9% decline.
Is it clear what your brand stands for?
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Which means that Apple's brand is in serious discord with what it actually delivers.
And on the heritage front, Ford hopes to capitalize on what it says is an actual brand image in China, based in part on TV images of U.S. presidential limousines through the years as well as the Lincoln Continental that former President Richard Nixon brought with him on his historic visit to China in 1972.
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What really helps build a brand is the everyday interactions that it has with its customers.
What is it about the Harvard Business School brand that causes dollars to rain down on students and teachers alike?
What is it about being a true global brand these days?
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What it does have is the Kaplan brand.
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Bottom line, I believe that as Google moves forward with its mega-deal, it should take a hard look at who it is and what the Google brand represents to consumers, and make this the focus of its efforts.
Think about what brand experiences customers are weaned on and how hard it is to get off.
Or more specifically, from a branding perspective, Hollywood's biggest entertainment companies appear to have lost sight of what it means to create a great brand, which is, after all, what great movies are.
"We're trying to recreate what it is to have a person as the core of the brand, " said Morin.
Having said this, what creativity has in common from one company or brand to the next is that if it catches on with consumers, it can have a turbo-charging effect.
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Name the price and where you buy it, and every single brand, and this is what astounds me, is that the off-pricers are eating business, you know, left and right from the regular pricers.
Clearly, brand leadership at the highest levels and for the leading brands is not what it used to be.
In our discussions, we talked about what is a brand and what, in the case of a law firm, could it be.
Ideally, if you want to tap into what a consumer is doing with your brand as well as when and where they interact with it, you should embrace letting them use visual recognition in different ways.
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Is everyone on your team always centered on what the brand experience means today, how it may be changing .
Building a brand and keeping it strong is and always has been hard work, despite what you might think from watching Mad Men.
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You already have a brand, and in order to take control of it, you need to fully understand what it is.
We know it is important to keep track of what people are saying about you and your brand online and off, but how do you insert yourself in the conversations?
Ultimately, expanding brand is about more than numbers and fans, it starts with the essence of who or what someone is.
Like any brand that has lost its way, the GOP needs to clearly establish who it is and what it stands for.
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