But you need to put aside time daily (sometimes hourly) to get really clear about what you are going to focus your time on in the day ahead.
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So understand what your brand assets are and continue to present a captivating multimedia snapshot of what your brand is about, at any given time.
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If you are clear about what the point of it all is, then you will become obsessed about spending your time either in ways that directly serve that point, or that recharge your batteries.
So plan to spend time seriously thinking about what your goals are and how this position fits into them.
But what about the time you spend buying things for your children?
Once you are clear about what you really want to do, you can focus your time, energy and resources towards accomplishing it.
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If you have been sitting on the fence wondering about what do with your project or kit, now is the time to get off the fence and start selling.
But what concerns your correspondent about this chapter is that it spends most of its time describing an apparently cheap, simple solution to climate change: a clever idea fermented in a small set of laboratories at Intellectual Ventures, a firm run by Nathan Myhrvold, who was once Microsoft's chief technology officer.
In respect of your time, what specific areas would you like to hear about?
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If you are an executive paying a hefty bill for SAP, it may be time to reopen the conversation with your SAP experts about what is possible.
"When you have enough time with your adrenaline down, you start to think about what's really important, " the source told CNN.
That experience will give you understanding about what is important and what is not, how should you spend most of your time and where can you add the most value.
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Just in case you missed it the first time around, or fell off your chair and forgot what you were reading about: Sony will lose the equivalent (or more) to the retail price of a competing console every time a cash register rings up a PS3 sale this holiday.
Plus, if the company excluded one-time expenses, take a look at what they were and make your own judgment about them.
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