"It's outstanding when a customer gets what we're about, " says Jeff J.

FORBES: Cover Story

But what was more notable about the announcement was how CEO Jeff Bezos demonstrated that Amazon continues to pay attention to its core market, readers, and is in fact helping them make the transition from print to digital with its devices.

FORBES: Amazon Sets A Fast Pace For Apple

Amazon.com founder Jeff Bezos won't talk about what he's doing inside the warehouses he recently bought in the Seattle suburbs.

NPR: Tech Tycoons' Dream: My Own Private Spaceship