What's worth a bigger laugh -- snooty British actors reciting lines from "Jersey Shore, " or the Dramatic Chipmunk?

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What kinds of humor are these top brands using to get the last laugh, and what does having a sense of humor really mean when it comes to effective branding?

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The whole discussion is based on a false idea about what makes people laugh.

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But on that special Sunday, when attention is given to all, what remains is not what ad made us laugh hardest or brought a tear to our eye, but which ads moved us closer to the brand sending the message.

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What I learned from Panetta: Greet people with a smile, laugh easily, and take a genuine interest in their lives.

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When my friend lets fly what she deems a particularly droll bon mot and it fails to get a big laugh from the room, she immediately tweets it out.

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Authored by a young lady identified only as Louisa, from what I gather a relatively recent NYU grad, her words moved me (and made me laugh).

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To look at it from the right perspective, not only do both of us agree that Nokia is dead no matter what fork of road it decides to walk down, but now, Android has a reason to laugh.

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The pair cite British films like Brassed Off, Billy Elliot and The Full Monty as examples of what they hope Untouchable will achieve, having more to say on a social level than simply making people laugh.

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And what is so amazing is that this same society will pay to go be insulted, or laugh at a comedian insulting another group, and we will go home saying how great the show was.

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