Now, despite the many learned treatises written on the network effect, it remains unpredictable - what decides whether a joke goes viral, or an appeal for help remains unheard?
As it turns out, though, what ThinkGeek ran as a joke was actually a product in development. 2D Glasses are real!
It is also easy to confuse a conviction with what is merely a good set-up for a joke.
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It sounds like a bad joke, but that is what happened last night in Syracuse.
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It sounds like the setup for a joke, as God only knows what freakish mollusks lurk in that fetid post-industrial waterway.
Ideally, the content knows where you are and what you want, offering up, say, a midday joke on your pager or a pal's new picture on your phone.
Asked what he will do while the floodwaters retreat, Hayes replied with a ready joke.
Although it's not a joke, it's more of a - here's what I'm going to do, Neal.
This week's story about John Kerry's botched joke tells us what we already know - that constant attention on everything a politician says or does requires an unusual level of discipline and skill to avoid disaster.
"We talked about what would happen if it didn't work out, but we did it as a joke because we felt we didn't need to worry about that, " says Florescu.
The quick joke always plays well in a room at a party but people seldom remember what the message was, or who it was for.
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"I'd rather be sitting over there in shorts and a T-shirt, wondering what the hell they're joking about, because I want to be a part of that joke, " James said.
But this is what ordinary fans have got to put up with every time they go away. 2nd SUPPORTER It's a joke this like, an absolute joke.
Though perhaps a bit catty, the joke makes a good point, which is that Opus Dei has sometimes been better at explaining what it is not rather than what it is.
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