With my background in venture capital and investment banking, the Tides board chose a CEO from way outside what would have been its comfort zone 35 years ago and signaled its readiness to start a more entrepreneurial phase and adapt to new times.
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"Whether you are buying a house or building a factory, you want a level of comfort about what can be built on your doorstep, " says Richard Blythe, head of policy at the Royal Town Planning Institute.
The Gamepad is decidedly wider than what we saw a year ago, with comfort clearly the top priority in other areas: the analog sticks have been moved further outwards and made clickable, while the back grip has been tweaked in the process.
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By consumer candor, I mean nothing more grandiose than a well-earned comfort in revealing to a business who you are and what it is you want, so that they can provide that thing to you.
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By 1 June, Delta Air Lines will have completed a rollout of what it calls the "economy comfort" section on its long-haul international fleet.
It gave my investors a lot of comfort that I carefully planned out what would happen if the business failed, and what would happen when I eventually sold the businesses.
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What Errol signed up for was a bit of bounce and warmth and comfort on cold nights.
"I spoke this morning with our fallen foreign service officer's mother and father and offered what little comfort I can for their immeasurable loss, " Kerry said in a statement.
And that easy-to-eat comfort food is often just what many stressed-out travelers tightly confined in a coach cabin crave.
What was required in the mid-1960s was a backdrop of maximal elegance, wit and comfort for a life that revolved around entertaining.
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Five Days Later: A few hundred miles later, what the 300 Luxury has going for it is high on comfort.
They've had the toughest possible lesson in what legislating way out of the Assembly's comfort zone feels like, and if there was a vote tomorrow on whether to make it law, I wouldn't be in the least confident that it would pass.
This involves creating a psychological comfort zone, one in which it is safe for people to talk about errors and what can be learned from them.
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