With the software, companies can do things like track website conversions and ticket backlogs, as well as engage in what-if analysis.

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As a result, they can do what-if analysis, model data, and run sophisticated data mining and forecasting algorithms that return answers within minutes, enabling them to fine-tune and refine their offers and service bundles to accurately reflect the needs of their subscribers.

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What happens to this analysis if we start talking about Apple moving 40-50M TVs per year?

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And what I said to them is the same thing I said to Graham and Reilly, which is, if they can front-load some of the analysis of what went wrong and how you would solve what has happened and what can happen, and you can do that more quickly than six months, then let me know.

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