Compared to rivals like Kroger ( KR) and Whole Foods ( WFMI), Safeway ( SWY) shares have been getting disrespected by investors.

FORBES: Safeway Shares Should Get More Respect

One of Chung's more recent positions is in Whole Foods Market (nasdaq: WFMI - news - people ), the high-priced organic foods retailer.

FORBES: In The Sunshine

Stampede is sold in 1, 000 stores, including Whole Foods (nasdaq: WFMI - news - people ), where it is also offered up for shoppers to sample.

FORBES: To Your Health?

The exception to the trend is WHOLE FOODS MARKET (77, WFMI) , the world's largest retailer of pricey organic foods, whose operating margin is 4.9%, double the supermarket average.

FORBES: Not So Wholesome

Earlier this year, Whole Foods ( WFMI) became the first Fortune 500 company to announce it would attempt to reduce its consumption of fuel derived from the oil sands.

FORBES: Canadian Oil Sands Unfairly Tainted By BP Fiasco

Lucky Earth can now be found in 130 stores, including some in the Whole Foods (nasdaq: WFMI - news - people ) and Akin's Natural Foods Market chains.

FORBES: Don't Quit Your Day Job

He's also bought Whole Foods Market (nasdaq: WFMI - news - people ) and student loan behemoth SLM (nyse: SLM - news - people ), commonly known as Sallie Mae.

FORBES: War Turns Bears Into Bulls

Whole Foods (nasdaq: WFMI - news - people ) looked shabby earlier this year when Chief Executive John Mackey, writing anonymously as "rahodeb, " was exposed for questioning why anyone would buy stock in Wild Oats online at the same time his company was preparing to acquire its rival.

FORBES: Crowd Control

Sunburst, perched in the mountains of the Pigeon River valley in the shadow of Cold Mountain, the setting for the novel of the same name, sells 65% of its products, which include fillets and trout eggs, to high-end grocery chains Whole Foods (nasdaq: WFMI - news - people ) and the Fresh Market, among others.

FORBES: She Shall Overcome