Kotick contends Activision is the most successful Western video game software company in China already, via Worlds of Warcraft and Starcraft, both in partnership with NetEase.

FORBES: Connect

Frankly, the site (and more specifically, the Boo-Hoo For You video) slams the Western smartphone for not being as "technically capable" as the Symbian phones overseas, but we're not quite sure we're following all the slighting.

ENGADGET: Boo Hoo For You: Symbian mocks Western smartphones Mobile

In public, Miyamoto often strikes a lighthearted crouching pose, a proto-Wii stance that seems to owe a little to the gunslingers of the first video game he ever played, Western Gun, and a little to Yosemite Sam.

NEWYORKER: Master of Play