But for Western markets and later others in Asia, Mateschitz preferred the name Red Bull.
It turns out that the reluctance to take risk is mainly a phenomenon of Western markets.
What most Asian manufacturers lack, however, is a brand name to sell in western markets.
So for cultural reasons, Japanese makers are at a disadvantage when selling to Western markets.
The effect would be chilling for Iranian and other SCF transactions in Western markets world-wide.
American clout has already prevented Iran from being used for the transport of Azerbaijan's oil to western markets.
Chinese electronics firm Huawei has launched two major mobile devices as it looks to muscle into Western markets.
Anybody looking at this issue closely knew that the Western markets did not view the Soviet Union as creditworthy.
Meanwhile, the high gold prices continued to erode demand in the western markets.
It will grow even as western markets mature, and it will be profitable.
Look for the addition of the IMF in the alphabet soup equation as western markets and economies hinge upon success in the region.
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Although rebalancing has so far been driven mainly by changes in Western markets, economic reforms will be critical for furthering change in China, says Yiping.
As firms in China and India become more active in western markets, the number of patents applied for is expected to rise even more quickly.
Most western markets remained stable or even saw market share drops, such as in the U.S. (down 9.2 percent), Germany (-1.7 percent), and Italy (-1 percent).
As Western markets turn away from the ever-turbulent Middle East and towardsRussiafor their energy needs, it is critical that we understand how this nation is governed.
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The most promising new source of students may be from Chinese companies that are looking to expand globally and seeking to educate employees about Western markets.
Chinese authors who went into exile in the 1980s, including Mr Gao, dominate perceptions of Chinese literature in western markets, but are largely ignored in China itself.
Jewelry fabrication fell by 4.5% to 159.8 million ounces (4, 971 tons), mainly due to drop in consumption and trade destocking in most Western markets, the report said.
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China now accounts for about 18% of London-based SABMiller's beer volumes, but less than 5% of profits due to much lower margins that the firm's traditional Western markets.
He is closely monitoring supply, particularly in western markets like Phoenix, Las Vegas and certain California towns where first-time buyers battle with investors at the lowest price points.
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The new EU members have not only undergone comprehensive legal and political reforms as part of the EU accession process, they are physically close to fully developed Western markets.
What if a country with a recent history of ruinous hyperinflation succeeded in beating inflation, in bringing it down to a level broadly consistent with inflation in developed Western markets?
The reason for the difference is that Western markets rely on contracts being enforced by courts and on investors, suppliers and customers all acting on the basis of audited accounts.
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Gold jewelry, particularly in the economically struggling Western markets, has been a difficult sell since at least 2008 because investor demand has caused the price of the precious metal to skyrocket.
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Still, the free-to-play model is immature in the Western markets and it remains to be seen how it will evolve, and how this management team can execute as a much larger company.
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That said, Detwiler adds that with improved hardware and distribution, as well as an aging laptop fleet in Western markets, demand for Windows 8 tablets should improve in the 2013 second half.
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The foreign policy establishment would also have us believe that we can humanize communist societies simply by offering healthy doses of Western credits, investment, and technology, along with preferred access to Western markets.
That assumption may be worth re-examining, not only because China's vast state apparatus shows little interest in shedding control but also because some Western markets are starting to look a bit more like China's.
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Asian gaming companies, which are in many cases powerhouses in their own right, are seeking to expand into Western markets, and also looking to pick up technology that is well suited for their own markets.
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