More recent products have featured both Japanese and Western cartoon characters.

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In the early days of asteroid-naming, characters from western classical history were preferred goddesses, warriors from the Trojan war and so on.

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But most exciting were the dozens of square clay tablets inscribed with letters which, if Neolithic, predated by many millennia the Phoenician characters from which Western alphabets were supposed to have come making Glozel, not the Middle East, the cradle of Western civilisation.

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Those who knew Gaspers say he shared the quiet confidence of the characters played by those Western film stars.

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The advertisements associate Western technology with Chinese traditional fortune telling characters called chaizi.

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It does not take much research to discover that BYD are the initials of the Chinese characters Bi Ya Di, which does not mean anything but sounds foreign or Western.

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