Development costs and sales were in step with each other if you like.

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Not only did the campaign scream authenticity (there were industry complaints that the makers had mistreated the kids by not telling them it was a ruse), but the execution was in lock-step with the brand attributes they were intended to illustrate.

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This tournament is a step in the right direction compared with the last couple of weeks, which were going the wrong way.

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After days of highlighting the Liberal Democrats' differences with the Conservatives, the deputy prime minister highlighted that they were in lock-step on the economy - backing a Plan A which he insisted was more flexible, more pro-growth than its critics accepted.

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Again, the two measures kept closely in step with each other, with the cloud cover swinging from 65% when cosmic rays were weakest, to 68% when they peaked.

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The problems were compounded in the 2007--08 season, when Moonves tried to step out of the Murder, She Wrote mode with such shows as Swingtown (a racy look at 1970s suburban spouse-swapping), Viva Laughlin (an adapted musical dramedy about gambling) and Kid Nation (a Lord of the Flies-style reality series).

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