As a teen, she worked at a Wendy's burger joint and paid for college by teaching aerobics, piling up credit-card debt and getting loans and grants.
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Peltz merged his holding company, Triarc, with burger chain Wendy's in 2008 and remains a major shareholder and chairman of the group.
McDonald's, Wendy's and Burger King (which parent Diageo (nyse: DEO - news - people ) wants to unload) are bludgeoning one another with ever-cheaper offerings as health-oriented upstarts like Salad Works and Panera Bread (nasdaq: PNRA - news - people ) nip at their heels.
McDonald's burger battle plan against the likes of privately held Burger King , Wendy's International and Yum!
One day--maybe not next year or in five years, but eventually--the Big Mac will flatline in the U.S. The evidence: In the past four years McDonald's has averaged only 1% annual same-store sales growth, trailing the 4% average for its main burger rivals, Burger King, Wendy's and Jack-in-the-Box.
The real reason for the ban is that a group of haughty, loud-mouthed critics claimed the egg sandwiches debased the Starbucks image, making the brand appear common, like Wendy's, McDonald's, Burger King or Dunkin' Donuts.
"My real life nightmare is playing out" on Burger King's twitter feed, wrote Wendy's social media worker Amy Rose Brown.
Wendy's has benefited in part from weakness at Burger King, which analysts say has suffered in recent years from a series of management and ownership changes, a lack of menu development and an over-reliance on young adult customers at a time when high unemployment hit that market hard.
Among its peers, Burger King Holdings decreased 0.9%, Wendy's Arby's Group3.3% and Jack in the Box 1%.
The rest of the sector was mixed, as Burger King Holdings gained 0.8% , Wendy's Arby's Group fell 4.9% and Jack in the Box slipped 0.4% .
The Miami-based fast-food company slipped to third place last year in U.S. sales among burger giants, behind No. 1 McDonald's and second-place Wendy's Co.
Wendy's is also revamping its menu to improve ingredients and recast itself as a higher-end burger chain.
Operating along the same lines, fellow fast-food purveyor Burger King introduced a new "low-fat platform" consisting largely of chicken sandwiches and Wendy's (nyse: WEN - news - people ) expanded its Web site to include more nutritional information.
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